Day 74 - Want to Smell like the Pope?

OK, I confess, I like to browse the style pages of certain sites. Although I am not trendy, or what one would call fashionable, I do enjoy reading about what's hot, what's new and who is creating what.
I was browsing my favorite style site and I must admit that I was surprised to learn that the leader of the Catholic Church, Pope Benedict XVI has his own personal cologne created specifically for him by perfumer Silvana Casoli. It is a blend of grasses, limes and verbena as the pontiff prefers the smell of nature. Because it was created specifically for him, and not necessarily for the mass market, there is no brand name associated with the cologne. As a marketer I feel compelled to name it. How about Eau de Peaup, SinFree, Pa-pal  no. XVI ?
However, personally I think this cologne would be a really tough sell. Every ad for men's colognes generally feature skimpily clad women fawning over the just spritzed male, somehow I don't see that happening for Pope Benedict's potion.
As a Catholic, I was taught many things about the church and its history, must confess I don't remember Sister Mary Francis ever sharing that the pontiff had his own cologne. Learn something new everyday.